A review of the relationships and impact of market orientation and market positioning on organisational performance
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0965254X.2013.804857
Reference67 articles.
1. Market orientation and innovation
2. Competitive positioning and market orientation: two interrelated constructs
3. The Development and Validation of a Scale Measuring Consumer/Customer-Derived Generic Typology of Positioning Strategies
4. Congruence between Positioning and Brand Advertising
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