The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana-Reference-Cited by-同舟云学术

The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana

Published:2023-01-02 Issue:4 Volume:30 Page:318-332
ISSN:1350-231X
Container-title:Journal of Brand Management
language:en
Short-container-title:J Brand Manag

Author:

Narh Linda^ORCID,Odoom Raphael,Mahmoud Mahmoud Abdulai,Tweneboah-Koduah Ernest Yaw

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

https://link.springer.com/content/pdf/10.1057/s41262-022-00295-5.pdf

Reference115 articles.

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