Synergistic effects of market orientation implementation and internalization on firm performance: Direct marketing service provider industry-Reference-Cited by-同舟云学术

Synergistic effects of market orientation implementation and internalization on firm performance: Direct marketing service provider industry

Published:2021-03 Issue: Volume:125 Page:851-863
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Abbu Haroon R.,Gopalakrishna Pradeep

Publisher

Elsevier BV

Subject

Marketing

Reference69 articles.

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