Promoting sport and physical activity participation: the impact of endorser expertise and recognisability
Author:
Affiliation:
1. School of Sport and Recreation, Auckland University of Technology (AUT), Auckland, New Zealand
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/23750472.2018.1424024
Reference89 articles.
1. Exploring the relationship between celebrity endorser effects and advertising effectiveness
2. Social Marketing: Its Definition and Domain
3. Branding athletes: Exploration and conceptualization of athlete brand image
4. An Investigation into Professional Athlete Philanthropy: Why Charity Is Part of the Game
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