Sharing Native Advertising on Twitter: Content Analyses Examining Disclosure Practices and Their Inoculating Influence
Author:
Affiliation:
1. Department of Mass Communication, Advertising and Public Relations, Boston University, Boston
2. Department of Advertising, Public Relations, and Media Design, University of Colorado Boulder, Boulder
Publisher
Informa UK Limited
Subject
Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/1461670X.2021.1906298
Reference69 articles.
1. Resisting Covert Persuasion in Digital News: Comparing Inoculation and Reactance in the Processing of Native Advertising Disclosures and in Article Engagement Intentions
2. News in an Era of Content Confusion: Effects of News Use Motivations and Context on Native Advertising and Digital News Perceptions
3. Conferring Resistance to Digital Disinformation: The Inoculating Influence of Procedural News Knowledge
4. Saving Media or Trading on Trust?
5. Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts
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