Exploring the Effects of Media Format and Disclosure of Native Twitter Ads on Consumer Evaluations and Decision-Making
Author:
Affiliation:
1. University of Connecticut, Storrs, Connecticut, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2022.2163039
Reference124 articles.
1. The Effect of Consumer Persuasion Knowledge on Scarcity Appeal Persuasiveness
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4. Sharing Native Advertising on Twitter: Content Analyses Examining Disclosure Practices and Their Inoculating Influence
5. Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts
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