SNS users' para-social relationships with celebrities: social media effects on purchase intentions
Author:
Publisher
Informa UK Limited
Subject
Materials Chemistry,Economics and Econometrics,Media Technology,Forestry
Link
http://www.tandfonline.com/doi/pdf/10.1080/21639159.2015.1043690
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1. Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces
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