Highly Attractive Models in Advertising and the Women Who Loathe Them: The Implications of Negative Affect for Spokesperson Effectiveness
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference55 articles.
1. An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment
2. Social-comparison jealousy: A developmental and motivational study.
3. Is Beauty Best? Highly versus Normally Attractive Models in Advertising
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