THE ANALYSIS OF CUSTOMER SERVICE CHOICES AND PROMOTION PREFERENCES USING HIERARCHICAL CLUSTERING-Reference-Cited by-同舟云学术

THE ANALYSIS OF CUSTOMER SERVICE CHOICES AND PROMOTION PREFERENCES USING HIERARCHICAL CLUSTERING

Published:2009-01 Issue:5 Volume:26 Page:367-376
ISSN:1017-0669
Container-title:Journal of the Chinese Institute of Industrial Engineers
language:en
Short-container-title:Journal of the Chinese Institute of Industrial Engineers

Author:

Trappey Charles V.¹,Trappey Amy J.C.²³,Chang Ai-Che⁴,Huang Ashley Y.L.⁵

Affiliation:

1. a Department of Management , Science National Chiao Tung University

2. b Department of Industrial Engineering , Management National Taipei University of Technology 1 , Sec. 3, Chung-hsiao E. Road., Taipei, 10608, R.O.C.

3. c Department of Industrial Engineering , Engineering Management National Tsing Hua University 101 , Section 2, Kuang-Fu Road, Hsinchu, 30013, R.O.C.

4. d Graduate Institute of Industrial and Business Management National Taipei University of Technology

5. e Department of Industrial Engineering , Engineering Management National Tsing Hua University

Publisher

Informa UK Limited

Subject

Industrial and Manufacturing Engineering

Link

https://www.tandfonline.com/doi/pdf/10.1080/10170660909509151

Reference29 articles.

1. Optimal Selection for Direct Mail

2. Understanding customer relationship management (CRM)

3. Business to Business Market Segmentation

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