Service marketing mix and service value-Reference-Cited by-同舟云学术

Service marketing mix and service value

Published:2019 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 3rd International Conference on Business and Information Management - ICBIM '19
language:
Short-container-title:

Author:

Jermsittiparsert Kittisak¹

Affiliation:

1. Chulalongkorn University, Bangkok, Thailand

Publisher

ACM Press

Reference54 articles.

1. Morrar, R., Abdeljawad, I., Jabr, S., Kisa, A., & Younis, M. Z. (2019). The Role of Information and Communications Technology (ICT) in Enhancing Service Sector Productivity in Palestine: An International Perspective. Journal of Global Information Management, 27(1), 47--65.

2. Mee-ngoen, B., Thongrawd, C., & Jermsittiparsert, K. (2019). The Impact of Product and Process Strategies on the Service Performance: The Mediating Role of Supply Chain Integrations. International Journal of Supply Chain Management, 8(4), 291--301.

3. Gemmell, N. (1982). Economic development and structural change: the role of the service sector. The Journal of Development Studies, 19(1), 37--66.

4. Yadav, M., Rai, A., & Srivastava, M. (2016). Exploring the three-path mediation model: A study of customer perceived value, customer satisfaction service quality and behavioral intention relationship. Pennsylvania: IGI Global.

5. Jermsittiparsert, K., Sriyakul, T., Pamornmast, C., Rodboonsong, S., Boonprong, W., Sangperm, N., Pakvichai, V., Vipaporn, T., & Maneechote, K. (2016). A Comparative Study of the Efficiency and the Effectiveness of Primary Education Management between the Provincial Administrative Organisation and the Office of the Basic Education Commission: A Service User Satisfaction Survey. Modern Applied Science, 10(7), 58--65.