Business to Business Market Segmentation-Reference-Cited by-同舟云学术

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Business to Business Market Segmentation

Published:2001-08 Issue:6 Volume:30 Page:473-486
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Freytag Per Vagn,Clarke Ann Højbjerg

Publisher

Elsevier BV

Subject

Marketing

Reference33 articles.

1. Marketing Management;Kotler,1994

2. A Critical Review of Industrial Market Segmentation;Plank;Industrial Marketing Management,1985

3. Market Segmentation;Arndt,1974

4. Industrial Market Segmentation;Wind;Industrial Marketing Management,1974

5. Evaluating Market Segmentation Approaches;Bonoma;Industrial Marketing Management,1984

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