Perceived retailer innovativeness and brand equity: mediation of consumer engagement-Reference-Cited by-同舟云学术

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Perceived retailer innovativeness and brand equity: mediation of consumer engagement

Published:2018-11-26 Issue:5-6 Volume:41 Page:355-381
ISSN:0264-2069
Container-title:The Service Industries Journal
language:en
Short-container-title:The Service Industries Journal

Author:

Omar Nor Asiah¹,Kassim Ahmad Sabri²,Shah Alam Syed³,Zainol Zuraidah⁴

Affiliation:

1. School of Management, Faculty of Economics and Management, Universiti Kebangsaan Malaysia, Selangor, Malaysia

2. Majlis Amanah Rakyat, Kuala Lumpur, Malaysia

3. Graduate School of Business, Universiti Kebangsaan Malaysia, Selangor, Malaysia

4. Faculty of Management and Economics, Universiti Pendidikan Sultan Idris, Perak, Malaysia

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/02642069.2018.1548614

Reference140 articles.

1. Interpreting cross-cultural replications of brand extension research

2. Efficiency and Innovativeness as Determinants of Design Architecture Choices

3. Is product innovation as effective for private labels as it is for national brands?

4. Business challenges and strategies for development of Small- and Medium-sized Enterprises (SMEs) in Malaysia

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