Is product innovation as effective for private labels as it is for national brands?-Reference-Cited by-同舟云学术

Is product innovation as effective for private labels as it is for national brands?

Published:2013-09 Issue:3 Volume:15 Page:337-349
ISSN:1447-9338
Container-title:Innovation
language:en
Short-container-title:Innovation

Author:

Abril Carmen,Martos-Partal Mercedes

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation

Link

http://www.tandfonline.com/doi/pdf/10.5172/impp.2013.15.3.337

Reference9 articles.

1. Bass, F. M. (2004, June).Diffusion theory in marketing: A historical perspective. Paper at AMA-Sheth Doctoral Consortium, Texas A&M University, College Station, TX.

2. Ipsos Mori. (2006).Star power: The growing influence of store brands in the US. Research conducted for the Private Label Manufacturing Association, New York, NY.

3. Kumar, N. & Steenkamp, J. E. M. (2007).Private label strategy. Cambridge, MA: Harvard Business School Press.

4. Lypczynski, J. & Wilson, J. (2001).Industrial organisation – An analysis of competitive markets. Harlow, England: Financial Times Prentice Hall.

5. PLMA. (2009).Store brands and the recession(PLMA Consumer Research Report). New York, NY: Author

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