Consumer choices among service brands offering ethical attributes
Author:
Affiliation:
1. College of Business, State University, Kent, OH, USA
2. School of Business, Quinnipiac University, Hamden, CT, USA
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/02642069.2018.1502752
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