Understanding customer brand engagement through service environment: a multilevel analysis

Author:

Shahid Satar Mir1,Ahmad Rather Raouf2,Hussain Parrey Shakir3,Elbayoumi Salem Islam45,Rafi Arslan6,Ghaderi Zahed7ORCID

Affiliation:

1. College of Administrative and Financial Sciences, Saudi Electronic University, Riyadh, Saudi Arabia

2. Scientific Researcher, Jammu and Kashmir (J&K), Kashmir, Anantnag, India

3. Department of Management Studies, Central University of Kashmir, Ganderbal, India

4. College of Economics and Business Administration, University of Technology and Applied Sciences, Salalah, Oman

5. Faculty of Tourism and Hotels, Alexandria University, Alexandria, Egypt

6. Department of Marketing, UWA Business School, University of Western Australia, Perth, Australia

7. Department of Tourism, College of Arts & Social Science, Sultan Qaboos University, Muscat, Oman

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Strategy and Management

Reference139 articles.

1. Aaker, D. A. (1991). Managing brand equity. Free Press.

2. Engagement and consumption behavior of eSports gamers;Abbasi A.;Spanish Journal of Marketing-ESIC,2023

3. Tourism promotion through vlog advertising and customer engagement behaviours of generation Z;Abbasi A.;Current Issues in Tourism,2022

4. Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach;Abbasi A.;Journal of Vacation Marketing,2022

5. Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach

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