Books Reviewed
Author:
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/02642069600000028
Reference38 articles.
1. Empirical Research in International Marketing: 1976–1982
2. MATERIALISM AND STATUS APPEALS IN JAPANESE AND US PRINT ADVERTISING
3. Changing health beliefs and behaviors of resettled Laotian refugees: Ethnic variation in adaptation
Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Non-targeted customers in individualistic versus collectivistic cultures;The Service Industries Journal;2014-08-05
2. Fashion promotions in the Hispanic market;International Journal of Retail & Distribution Management;2009-02-13
3. Sales promotion effectiveness: the impact of consumer differences at an ethnic‐group level;Journal of Product & Brand Management;2005-05-01
4. Usefulness of Ethnicity in International Consumer Marketing;Journal of International Consumer Marketing;2002-05-08
5. Cross-national standardisation of advertisements: a study of the effectiveness of TV advertisements targeted at Chinese Canadians in Canada;International Journal of Advertising;2002-01
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