Cross-national standardisation of advertisements: a study of the effectiveness of TV advertisements targeted at Chinese Canadians in Canada-Reference-Cited by-同舟云学术

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Cross-national standardisation of advertisements: a study of the effectiveness of TV advertisements targeted at Chinese Canadians in Canada

Published:2002-01 Issue:3 Volume:21 Page:345-366
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Hudson S.,Hung C.L.,Padley L.

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2002.11104936

Reference29 articles.

1. Books Reviewed

2. Colley, R.H. (1961)Defining Advertising Goals for Measuring Advertising Results. New York: Association of National Advertisers.

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Whiteness and Western Values in Global Advertisements: An Exploratory Study;Journal of Marketing Communications;2007-12

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