Whiteness and Western Values in Global Advertisements: An Exploratory Study
Author:
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/13527260701359272
Reference41 articles.
1. Asian Adspend. 1998. Asian Adspend: a review of its development & future prospects.International Journal of Advertising, 17(2)
2. MATERIALISM AND STATUS APPEALS IN JAPANESE AND US PRINT ADVERTISING
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