Non-targeted customers in individualistic versus collectivistic cultures
Author:
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/02642069.2014.942656
Reference101 articles.
1. Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures
2. Marketing with integrity: ethics and the service-dominant logic for marketing
3. Estimating Nonresponse Bias in Mail Surveys
4. Why Do We Care What Others Pay? The Effect of Other Consumers’ Prices on Inferences of Seller (Dis)Respect and Perceptions of Deservingness Violation
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