Analyzing antecedents and consequences of multidimensional green brand equity-Reference-Cited by-同舟云学术

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Analyzing antecedents and consequences of multidimensional green brand equity

Published:2021-10-12 Issue: Volume: Page:1-27
ISSN:0264-2069
Container-title:The Service Industries Journal
language:en
Short-container-title:The Service Industries Journal

Author:

Ishaq Muhammad Ishtiaq¹^ORCID,Di Maria Eleonora²,Qaiser Danish Rizwan³

Affiliation:

1. Quaid-i-Azam School of Managemcent Sciences, Quaid-i-Azam University Islamabad, Islamabad, Pakistan

2. Department of Economics and Management, University of Padova, Padova, Italy

3. Institute of Business Administration (IBA), University of the Punjab, Lahore, Pakistan

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/02642069.2021.1987416

Reference128 articles.

1. Measuring Brand Equity Across Products and Markets

2. Country‐of‐origin and brand effects on consumers’ evaluations of cruise lines

3. How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit?

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