The role of conflicting online reviews in consumers’ attitude ambivalence
Author:
Affiliation:
1. School of Business, University of International Business and Economics, Beijing, People’s Republic of China
2. Department of Management Sciences, University of Okara, Okara, Pakistan
Funder
National Natural Science Foundation of China
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/02642069.2019.1684905
Reference103 articles.
1. Modeling consumer distrust of online hotel reviews
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4. How attitude ambivalence from conflicting online hotel reviews affects consumers’ behavioural responses: The moderating role of dialecticism☆
5. The role of attitude ambivalence in conflicting online hotel reviews
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