Collaring the Cheshire Cat’: Studying Customers' Services Experience through Metaphor
Author:
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/02642069600000039
Reference76 articles.
1. On Making Marketing Science More Scientific: Role of Orientations, Paradigms, Metaphors, and Puzzle Solving
2. River Magic: Extraordinary Experience and the Extended Service Encounter
3. Rules of Hope
4. Ascribed Meaning: A Critical Factor in Coping and Pain Attenuation in Patients with Cancer-Related Pain
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