The Importance of Influencer-Message Congruence When Employing <i>Greenfluencers</i> to Promote Pro-Environmental Behavior-Reference-Cited by-同舟云学术

The Importance of Influencer-Message Congruence When Employing Greenfluencers to Promote Pro-Environmental Behavior

Published:2022-10-03 Issue:7 Volume:16 Page:920-941
ISSN:1752-4032
Container-title:Environmental Communication
language:en
Short-container-title:Environmental Communication

Author:

Boerman Sophie C.¹^ORCID,Meijers Marijn H. C.¹^ORCID,Zwart Wietske¹

Affiliation:

1. Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam, Netherlands

Publisher

Informa UK Limited

Subject

Management, Monitoring, Policy and Law,Environmental Science (miscellaneous)

Link

https://www.tandfonline.com/doi/pdf/10.1080/17524032.2022.2115525

Reference88 articles.

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2. Exploring the relationship between celebrity endorser effects and advertising effectiveness

3. Young people’s conversations about environmental and sustainability issues in social media

4. The effects of visual congruence on increasing consumers’ brand engagement: An empirical investigation of influencer marketing on instagram using deep-learning algorithms for automatic image classification

5. Statements about climate researchers’ carbon footprints affect their credibility and the impact of their advice

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