Design demand of souvenirs to improve the brand value of museums
Author:
Affiliation:
1. School of Art and Design, LiaoNing Petrochemical University, Fushun, People’s Republic of China
2. Kyonggi University, Gyeonggi University, Suwon-si, Republic of Korea
Funder
2021 Scientific Research Fund of the Education Department of Liaoning Province, China
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management,Visual Arts and Performing Arts,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/09647775.2022.2111336
Reference55 articles.
1. Measuring Brand Equity Across Products and Markets
2. A New Strategic Approach to the Museum and its Relationship to Society
3. Components of art exhibition brand equity for internal and external visitors
Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Designing strategies of Pingyao lacquerware tourist souvenirs based on tourists’ demand;PLOS ONE;2024-07-29
2. A Study on Consumers’ Perceptions of Museum Cultural and Creative Products through Online Textual Reviews: An Example from Palace Museum’s Cultural and Creative Flagship Store;Behavioral Sciences;2023-04-07
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