Dynamic pricing in the presence of reference price effect and consumer strategic behaviour
Author:
Affiliation:
1. School of Management, University of Science and Technology of China, Hefei, People’s Republic of China
2. Sheldon B. Lubar School of Business, University of Wisconsin-Milwaukee, Milwaukee, USA
Funder
National Natural Science Foundation of China
Publisher
Informa UK Limited
Subject
Industrial and Manufacturing Engineering,Management Science and Operations Research,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00207543.2019.1598592
Reference58 articles.
1. Counteracting Strategic Purchase Deferrals: The Impact of Online Retailers’ Return Policy Decisions
2. Revenue Management with Customers’ Reference Price: Are the Existing Methods Effective?
3. Optimal Pricing of Seasonal Products in the Presence of Forward-Looking Consumers
4. A Model of Mental Accounting and Reference Price Adaptation
5. Dynamic Product Rotation in the Presence of Strategic Customers
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