A Model of Mental Accounting and Reference Price Adaptation
Author:
Affiliation:
1. Darden School of Business, University of Virginia, Charlottesville, Virginia 22903
2. HEC Paris, 78350 Jouy-en-Josas, France
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Management Science and Operations Research,Strategy and Management
Link
https://pubsonline.informs.org/doi/pdf/10.1287/mnsc.2016.2569
Reference41 articles.
1. Reference Points and Effort Provision
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4. Individual Preferences, Monetary Gambles, and Stock Market Participation: A Case for Narrow Framing
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