What to Say and How to Say It? Corporate Strategic Communication through Social Media during the Pandemic-Reference-Cited by-同舟云学术

What to Say and How to Say It? Corporate Strategic Communication through Social Media during the Pandemic

Published:2022-07-25 Issue:4 Volume:16 Page:633-648
ISSN:1553-118X
Container-title:International Journal of Strategic Communication
language:en
Short-container-title:International Journal of Strategic Communication

Author:

Shang Yanyan¹,Liou Ru-Shiun²^ORCID,Rao-Nicholson Rekha³

Affiliation:

1. Information and Technology Management Department, The University of Tampa, Florida, USA

2. Management and Entrepreneurship Department, The University of Tampa, Florida, USA

3. Management Department, University of Essex, Colchester, UK

Publisher

Informa UK Limited

Subject

Sociology and Political Science,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/1553118X.2022.2033980

Reference57 articles.

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2. Resiliency of Environmental and Social Stocks: An Analysis of the Exogenous COVID-19 Market Crash

3. Social Media Marketing: A Literature Review and Implications

4. Anoruo, N. (2020) How social media undermined the COVID-19 response. abc NEWS, Retrieved July 11, 2020 from https://abcnews.go.com/Health/social-media-undermined-covid-19-response/story?id=70511613

5. Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement

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