Navigating the online reputation maze: impact of review availability and heuristic cues on restaurant influencer marketing effectiveness-Reference-Cited by-同舟云学术

Navigating the online reputation maze: impact of review availability and heuristic cues on restaurant influencer marketing effectiveness

Author:

Nazlan Nadia Hanin¹,Zhang Huiying²,Sun Jie³,Chang Wen⁴

Affiliation:

1. Faculty of Hotel & Tourism Management, Universiti Teknologi MARA Cawangan Selangor, Malaysia

2. School of Tourism Science, Beijing International Studies University, Beijing, China

3. Collins College of Hospitality Management, California State Polytechnic University Pomona, Pomona, US

4. Department of Hospitality, Hotel Management and Tourism, Texas A&M University, College Station, Texas, US

Funder

the National Natural Science Funds of China

the Ministry of Higher Education Malaysia

Young Talent Research Grant of Beijing International Studies University

Publisher

Informa UK Limited

Subject

Marketing,Tourism, Leisure and Hospitality Management,Management Information Systems

Link

Reference79 articles.

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