Revealing the elusive effects of vividness: a meta-analysis of empirical evidences assessing the effect of vividness on persuasion
Author:
Publisher
Informa UK Limited
Subject
Social Psychology
Link
http://www.tandfonline.com/doi/pdf/10.1080/15534510.2016.1157096
Reference67 articles.
1. The Role of Narratives in Consumer Information Processing
2. Generating a Visceral Response
3. Effects of Print Ad Pictures and Copy Containing Instructions to Imagine on Mental Imagery That Mediates Attitudes
4. Vivid Persuasion in the Courtroom
5. Effects of Self-Efficacy and Vividness on the Persuasiveness of Health Communications
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