A Systematic Review on the Effects of Personalized Price Promotions for Food Products-Reference-Cited by-同舟云学术

A Systematic Review on the Effects of Personalized Price Promotions for Food Products

Published:2018-10-08 Issue:3 Volume:25 Page:257-275
ISSN:1045-4446
Container-title:Journal of Food Products Marketing
language:en
Short-container-title:Journal of Food Products Marketing

Author:

Nguyen Minh Thi Thuy¹²^ORCID,Emberger-Klein Agnes¹,Menrad Klaus¹

Affiliation:

1. TUM Campus Straubing for Biotechnology and Sustainability, Chair of Marketing and Management of Biogenic Resources, Weihenstephan-Triesdorf University of Applied Sciences, Straubing, Germany

2. TUM School of Management, Technical University of Munich (TUM), Munich, Germany

Funder

German Ministry for Education and Research

Publisher

Informa UK Limited

Subject

Marketing,Food Science,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/10454446.2018.1529647

Reference51 articles.

1. Identity Management, Privacy, and Price Discrimination

2. Conditioning Prices on Purchase History

3. Eating Better for Less: A National Discount Program for Healthy Food Purchases in South Africa

4. Putting one-to-one marketing to work: Personalization, customization, and choice

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