Influence of Language of Packaging Labels on Consumers’ Buying Preferences
Author:
Affiliation:
1. College of Business and Public Management, Wenzhou-Kean University, China
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10454446.2019.1572562
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1. The importance of intrinsic and extrinsic cues to expected and experienced quality: an empirical application for beef
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