The Effects of Risk Aversion and Uncertainty Avoidance on Information Search and Brand Preference: Evidence from the Chinese Dairy Market
Author:
Affiliation:
1. School of Business & Law, Central Queensland University, Brisbane City, QLD, Australia
2. School of Engineering & Technology, Central Queensland University, Melbourne, VIC, Australia
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10454446.2022.2106606
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1. Internet banking loyalty: evaluating the role of trust, satisfaction, perceived risk and frequency of use
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5. The feeling of uncertainty intensifies affective reactions.
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