Can you tell me where to stay? The effect of presentation format on the persuasiveness of hotel online reviews

Author:

Bartosiak Marcin1ORCID

Affiliation:

1. Department of Economics and Management, University of Pavia, Pavia, Italy

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management,Geography, Planning and Development

Reference73 articles.

1. Bond, S. (2018, June 19). Amazon teams with Marriott to put Alexa in hotels. Retrieved July 9, 2018, from https://www.ft.com/content/84e8f960-736c-11e8-aa31-31da4279a601

2. BrightLocal. (2015). Local consumer review survey. https://www.brightlocal.com/learn/local-consumer-review-survey/

3. BrightLocal. (2017). Local consumer review survey 2016. https://www.brightlocal.com/learn/local-consumer-review-survey/

4. Why do people read reviews posted on consumer-opinion portals?

5. Casado-Díaz, A. B., Andreu, L., Beckmann, S. C. & Miller, C. (2018). Negative online reviews and webcare strategies in social media: effects on hotel attitude and booking intentions. Current Issues in Tourism.

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