Why do people read reviews posted on consumer-opinion portals?
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/02672570903566268
Reference69 articles.
1. Role of Product-Related Conversations in the Diffusion of a New Product
2. The teaching of ethics in management accounting: progress and prospects
Cited by 77 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Product Review Reading and Rating Statistics: How Do They Affect Consumer Product Evaluation?;International Journal of Consumer Studies;2024-08-22
2. The power of online reviews: Exploring information asymmetry and its impact on green product purchasing behavior;International Journal of Consumer Studies;2024-04-23
3. Moderating Effect of Social Media Usage on Online Reviews and Consumer Purchasing Intention in Kenya.;International Journal of Social Science and Humanities Research (IJSSHR) ISSN 2959-7056 (o); 2959-7048 (p);2024-01-24
4. Unveiling the Digital Echo: How Online Reviews Shape Consumer Purchase Decisions;Studies in Systems, Decision and Control;2024
5. Consumers' Motivations for Reading Electronic Word of Mouth (eWOM): A 4-IS Typology;網際網路技術學刊;2023-11
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3