Use numbers not words! Communicating hotels’ cleaning programs for COVID-19 from the brand perspective-Reference-Cited by-同舟云学术

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Use numbers not words! Communicating hotels’ cleaning programs for COVID-19 from the brand perspective

Published:2021-04 Issue: Volume:94 Page:102872
ISSN:0278-4319
Container-title:International Journal of Hospitality Management
language:en
Short-container-title:International Journal of Hospitality Management

Author:

Jiménez-Barreto Jano,Loureiro Sandra,Braun Erik,Sthapit Erose,Zenker Sebastian

Funder

Ministerio de Economía, Industria y Competitividad, Gobierno de España

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Reference58 articles.

1. Dimensions of brand personality;Aaker;J. Mark. Res.,1997

2. When good brands do bad;Aaker;J. Consum. Res.,2004

3. Do dot-coms’ ads reveal a more basic flaw?;Altschiller;Brandweek,2000

4. Can you tell me where to stay? The effect of presentation format on the persuasiveness of hotel online reviews;Bartosiak;Curr. Issues Tour.,2020

5. Hospitality, tourism, human rights and the impact of COVID-19;Baum;Int. J. Contemp. Hosp. Manage.,2020

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