Emotion Induction in Click Intention of Picture Advertisement: A Field Examination-Reference-Cited by-同舟云学术

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Emotion Induction in Click Intention of Picture Advertisement: A Field Examination

Published:2018-06-18 Issue:4 Volume:17 Page:356-382
ISSN:1533-2861
Container-title:Journal of Internet Commerce
language:en
Short-container-title:Journal of Internet Commerce

Author:

Wu ChienHsing¹^ORCID,Sundiman Didi²^ORCID,Kao Shu-Chen³^ORCID,Chen Cheng-Hua¹

Affiliation:

1. Department of Information Management, National University of Kaohsiung, Kaohsiung, Taiwan, R.O.C.;

2. Department of Management, Universitas Universal, Sei Panas, Batam, Indonesia;

3. Department of Information Management, Kun Shan University, Tainan, Taiwan, R.O.C.

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Human-Computer Interaction

Link

https://www.tandfonline.com/doi/pdf/10.1080/15332861.2018.1463803

Reference51 articles.

1. Perceived Behavioral Control, Self-Efficacy, Locus of Control, and the Theory of Planned Behavior1

2. A place for emotion in attitude models

3. The Role of Mood in Advertising Effectiveness

4. Clicking vs. sharing: The relationship between online news behaviors and political knowledge

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2. Uncovering the dual influence processes for click-through intention in the mobile social platform: An elaboration likelihood model perspective;Information & Management;2023-07

3. Effectiveness of Metaphorical Communication in Government Campaign on Digitization;FIIB Business Review;2023-04-17

4. Nurtured and sorrowful: Positive and negative emotional appeals in early COVID-19 themed brand communications;Communication & Society;2023-01-10

5. Exploring the impact of virtual reality quality on travel intention from the perspective of destination marketing;SMART Journal of Business Management Studies;2023

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