Uncovering the dual influence processes for click-through intention in the mobile social platform: An elaboration likelihood model perspective

Author:

Shao Zhen,Zhang LinORCID,Pan Zhengyuan,Benitez JoseORCID

Publisher

Elsevier BV

Subject

Information Systems and Management,Information Systems,Management Information Systems

Reference112 articles.

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4. iResearch, Insight report of mobile marketing industry in China, 2018. https://www.iresearch.com.cn/Detail/report?id=3314&isfree=0.

5. A preference approach to reputation in sponsored search;Ghosh,2016

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