Unveiling Key Gratifications and Stimuli to Engage Generation Z with Multiplayer Online Games
Author:
Affiliation:
1. Department of Management Studies, Jaipuria Institute of Management, Ghaziabad, India
2. Department of Marketing, College of Business Administration, Prince Sultan University, Riyadh, Kingdom of Saudi Arabia
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Human-Computer Interaction
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332861.2022.2088037
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1. The effects of consumer esports videogame engagement on consumption behaviors
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4. Understanding online gamers' intentions to play games online and effects on their loyalty: An integration of IDT, TAM and TPB
5. The theory of planned behavior
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