Viral Advertising: Definitional Review and Synthesis
Author:
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Human-Computer Interaction
Link
http://www.tandfonline.com/doi/pdf/10.1080/15332861.2011.596007
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1. An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing
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3. Role of Product-Related Conversations in the Diffusion of a New Product
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