The Effects of Brand Community Identification on Consumer Behavior in Online Brand Communities
Author:
Affiliation:
1. Department of Industrial Management, Faculty of Management, South Tehran Branch, Islamic Azad University, Tehran, Iran
2. Black Hills State University (BHSU), Spearfish, South Dakota, USA
3. Urmia University, Urmia, Iran
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Human-Computer Interaction
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332861.2021.2011597
Reference105 articles.
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5. Arbuckle, J. 1997. Amos users' guide, version 3.6. Marketing Division, SPSS Incorporated.
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