Examination of Psychological Processes Underlying Resistance to Persuasion
Author:
Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
Link
http://academic.oup.com/jcr/article-pdf/27/2/217/17926829/27-2-217.pdf
Reference51 articles.
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3. Anand, Punam and Brian Sternthal (1990), “Ease of Message Processing as a Moderator of Repetition Effects in Advertising,” Journal of Marketing Research, 27 (August), 345–353.
4. Anand Keller, Punam and Lauren Goldberg Block (1996), “Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration,” Journal of Consumer Research, 22 (March), 448–459.
5. Anderson, Norman H. (1981), Foundations of Information Integration Theory, New York: Academic Press.
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