Enhancing customer-based brand equity through CSR in the hospitality sector
Author:
Affiliation:
1. University of Cantabria, Faculty of Business Sciences and Economics, Santander, Spain
2. Center for Advanced Tourism Studies, Hokkaido University, Sapporo, Hokkaido, Japan
Funder
the Spanish Ministry of Education, Culture and Sports
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/15256480.2017.1397581
Reference101 articles.
1. Measuring Brand Equity Across Products and Markets
2. La responsabilidad social como creadora de valor de marca: el efecto moderador de la atribución de objetivos
3. Structural equation modeling in practice: A review and recommended two-step approach.
4. Corporate Social Responsibility and Environmental Management
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