La responsabilidad social como creadora de valor de marca: el efecto moderador de la atribución de objetivos
Author:
Publisher
Elsevier BV
Subject
Organizational Behavior and Human Resource Management,Business and International Management
Reference55 articles.
1. Structural equation modelling in practice: A review and recommended two-step approach;Anderson;Psychological Bulletin,1988
2. On the evaluation of structural equations models;Bagozzi;Journal of the Academy of Marketing Science,1988
3. Consumers and corporate social responsibility: Matching the unmatchable?;Beckmann;Australasian Marketing Journal,2007
4. Cultivating service brand equity;Berry;Journal of the Academy of Marketing Science,2000
5. Doing better at doing good: When, why, and how consumers respond to corporate social initiatives;Bhattacharya;California Management Review,2004
Cited by 11 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Brand Personality as a Consistency Factor in the Pillars of CSR Management in the New Normal;Journal of Open Innovation: Technology, Market, and Complexity;2021-05-15
2. CSR practices, identification and corporate reputation;Academia Revista Latinoamericana de Administración;2020-06-11
3. Effect of the Disclosure of Corporate Social Responsibility on Business Profitability. A Dimensional Analysis in the Spanish Stock Market;Sustainability;2019-11-27
4. The impact of perceived CSR on corporate reputation and purchase intention;European Journal of Management and Business Economics;2019-10-07
5. Exploring sustainability, good governance, and social responsibility in small and medium enterprises;Corporate Social Responsibility and Environmental Management;2019-09-08
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3