The Impact of Marketing 4.0 on Customer Satisfaction and Engagement: The Distinctive Role of Brand Interaction in the Egyptian Hotel Industry-Reference-Cited by-同舟云学术

The Impact of Marketing 4.0 on Customer Satisfaction and Engagement: The Distinctive Role of Brand Interaction in the Egyptian Hotel Industry

Published:2022-09-21 Issue: Volume: Page:1-30
ISSN:1525-6480
Container-title:International Journal of Hospitality & Tourism Administration
language:en
Short-container-title:International Journal of Hospitality & Tourism Administration

Author:

Ghonim Mohamed A.¹^ORCID,Zakaria Elsawy Wael²,Elsotouhy Mohamed M.¹^ORCID,Khashan Mohamed A.¹³^ORCID

Affiliation:

1. Business Administration Department, Mansoura University, Mansoura city, Egypt

2. Business Administration Department, PortSaid University, PortSaid, Egypt

3. Department of Business Administration, Imam Mohammad Ibn Saud Islamic University (IMSIU), College of Economics and Administrative Sciences, Riyadh, Saudi Arabia

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/15256480.2022.2127435

Reference102 articles.

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4. The lone digital tourism entrepreneur: Knowledge acquisition and collaborative transfer

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