“Mix-and-Match” Fashion Trend and Luxury Brand Recognition: An Empirical Test Using Eye-tracking
Author:
Publisher
Informa UK Limited
Subject
Visual Arts and Performing Arts,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/1362704X.2015.1082294
Reference44 articles.
1. Externalised vs. internalised consumption of luxury goods: propositions and implications for luxury retail marketing
2. Fast Fashion and In-Store Hoarding
3. Search Styles in Style Searching: Exploring Innovation Strategies in Fashion Firms
4. The logic of small samples in interview-based qualitative research
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