Understanding Fashion Brand Awareness Using Eye-Tracking: The Mix-and-Match Approach

Author:

Contero-López Pilar,Torrecilla-Moreno Carmen,Escribá-Pérez Carmen,Contero Manuel

Publisher

Springer International Publishing

Reference11 articles.

1. Okonkwo, U.: Luxury Fashion Branding. Palgrave Macmillan, Basingstoke (2007)

2. Kapferer, J.N., Bastien, V.: The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Kogan Page, London (2012)

3. Deloitte: Global Powers of Luxury Goods (2019). https://www2.deloitte.com/content/dam/Deloitte/ar/Documents/Consumer_and_Industrial_Products/Global-Powers-of-Luxury-Goods-abril-2019.pdf

4. McKinsey: The age of digital Darwinism. https://www.mckinsey.com/~/media/mckinsey/industries/retail/ourinsights/luxuryintheageofdigitaldarwinism/the-age-of-digital-darwinism.ashx

5. Bhardwaj, V., Fairhurst, A.: Fast fashion: response to changes in the fashion industry. Int. Rev. Retail. Distrib. Consum. Res. 20, 165–173 (2010)

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1. Gaze Tracking: A Survey of Devices, Libraries and Applications;Modelling and Development of Intelligent Systems;2023

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