Externalised vs. internalised consumption of luxury goods: propositions and implications for luxury retail marketing
Author:
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/09593969.2011.652647
Reference78 articles.
1. Determinants of purchasing intention for fashion luxury goods in the Italian market
2. Luxury brand marketing – The experience is everything!
3. Reference Group Influence on Product and Brand Purchase Decisions
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