The Moderating Role of Gender Identity in Responses to Comedic Violence Advertising
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference85 articles.
1. The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising
2. A spreading activation theory of memory
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