Putting Things into Context: A Meta-Analysis of Media Context Effects on Attitudinal Outcomes
Author:
Affiliation:
1. Rochester Institute of Technology, Rochester, New York, USA
2. University of Melbourne, Victoria, Australia
3. University of Georgia, Athens, Georgia, USA
4. Virginia Commonwealth University, Richmond, Virginia, USA
Funder
Jim Kennedy New Media Professorship in the Grady College of Journalism and Mass Communication
Cox Institute for Newspaper Management Studies in the Grady College of Journalism and Mass Communication
Broun Dissertation Research Fund in the Grady College of Journalism and Mass Communication
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2021.1895920
Reference67 articles.
1. The Influence of Program Context Intensity: An Examination of Television Advertising during War News
2. Nature and Operation of Attitudes
3. Reporting standards for research in psychology: Why do we need them? What might they be?
4. Context is Key: The Effect of Program-Induced Mood on Thoughts about the Ad
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