Instagram Stories: How Ephemerality Affects Consumers’ Responses Toward Instagram Content and Advertising
Author:
Affiliation:
1. University of Southern Denmark, Odense, Denmark
2. University of Amsterdam, Amsterdam, The Netherlands
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/15252019.2023.2232797
Reference62 articles.
1. Adobe Inc. 2019a.Adobe Photoshop. Retrieved from https://www.adobe.com/products/photoshop.html
2. Adobe Inc. 2019b.InDesign. Retrieved from https://www.adobe.com/products/indesign.html
3. Broadcasting and Narrowcasting: How Audience Size Affects What People Share
4. Sharing the small moments: ephemeral social interaction on Snapchat
5. And Now, A Word from Our Sponsor--A Look at the Effects of Sponsored Content and Banner Advertising
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